Cheap, classless, junk
They build cars that appeal to lower and middle Americans. My father has owned Chrysler products all his life, and he is the living equivalent to Archie Bunker himself. His Chryslers have always been junk. Engines. Transmissions. Cheap interiors falling apart.... you name it. Most of the cars the company builds are just plain aesthetically challenged in addition to the fact that they're mechanical flops. I see Chrysler as the car of choice for the flag waving, cigar smoking, beer drinking republican whose mind belongs in the 1940's, and whose body belongs in the morgue, or somewhere close to it.