I love football, but can't stand watching it on

I love football, but can't stand watching it on CTV. I get to see the same Budweiser commercial for the "Bud Plane" about 12 times an hour and I especially can't stand their new football playing "storm troopers" running through the streets of Toronto with CTV TV shows advertised in the background...ridiculous. At the end of the day I hope they realize how counterproductive this strategy is because I, like many others I'm sure, simply change the channel during commercials.