Only 26% hate Southwest?! I don't believe it.
They are the worst airline, hands down. They treat their customers like cattle and their employees are so full of themselves that they will bump anyone off any flight for any reason that suits them. (They are SO powerful... ooh, are we all impressed with their power?)
Even their TV show clearly demonstrates how Southwest employees take great delight in abusing their customers, refusing to accommodate customers who misconnect due to a prior SWA delay, and bumping passengers off flights for no reason (like perhaps showing that you are upset about a delay). I am amazed that they would treat people so badly when the cameras are rolling! Can you just imagine how much worse it is when they aren't being filmed?
I had to do some work for SWA in the early 2000s and they "comped" me flights all over the country to their maintenance facilities. After the first 2 flights, I told my boss I would quit rather than get on another Southwest aircraft. (He agreed to book my travel on another airline--which SWA had to pay for. They didn't like it, but even the airline's management knows how bad they suck--so they understood my position. And they paid.)
I haven't flown SWA in more than ten years and I am just DREADING a flight I will have to take with them next week. Their employees are so full of their own "authority" over passengers that I feel as though I will be facing dozens of "Soup Nazis" (referring to the character on Seinfeld). Because of course, no one should DARE complain to anyone at SWA if their flight is delayed, if they misconnect, if they lose your luggage, or whatever else abuse they subject you to. Because then it will be "NO SOUP FOR YOU!" and they won't take you on your flight and they won't refund your money either. On SWA, you are always SOL.
No--I don't believe for a minute that only 26% of people hate Southwest. Most people just won't fly them and don't care how bad they suck, so they don't take these polls. That's where I was, very happily, just a week ago. But now.... now, I am heading straight into Southwest's living Hell. Wish me luck; I probably won't be able to keep my mouth shut when I see them abusing other customers--and chances are very good, that I will also be abused as a result of standing up for what I believe in (which is treating people with respect and decency, particularly when they are a paying customer!) You guys may be reading about my "incident" with SWA in the newspaper next week... because yes, I am sincerely afraid that there will be one. I fly almost every week and I simply will not tolerate over-the-top BS from the worst airline in the world.