That explains things!
That explains things when I read the reviews below of tripadvisor.
We were ranked No 1 in our country by Tripadvisor in our category around two years ago. Suddenly we drop to the bottom, around 30th place or lower. We still had the same average grade that guests given us. And the average grade given to us after we were No 1 was not lower than the average we had before.
We never paid for any ads at Tripadvisor as it does not feel ethical right what they are doing.
Now I understand how we could drop so far down suddenly.