Need hard data on what consumers say about fast food on social media?

Find it in Amplicate's new report 'Public Opinion on Fast Food Chains on Social Media in 2011' that tells you what consumers said about fast food on social media in 2011, when and where they posted their opinions and why.

The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.

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Contact the analyst S Holland.

Essential data from the report

Social media users posted 317,292 opinions on fast food chains in 2011, which they shared 177,159,606 times.

69% of opinions posted on fast food chains on social media were positive in 2011.

Subway was the most loved fast food chain on social media in 2011, with 83% of opinions positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of major players in the fast food industry in the US.

What’s in the report

The report contains 20 charts over 20 pages on 23 of the leading fast food chains in the following sections...

  1. Section 1 - Social media users' opinions about fast food chains in US.

    1. 1.1 General Sentiment
    2. 1.2 Comparative Sentiment
    3. 1.3 Reach of opinions on fast food chains
    4. 1.4 How news and events shaped people's opinions of fast food chains

See all sections

This report is available for a limited time only at an introductory price of $199

one-off payment • no contract • pay by credit card

Fast food chains included in this report

  • Kfc
  • Jack in the Box
  • White Castle
  • Panda Express
  • Checkers
  • Taco Johns
  • Taco Bell
  • Jimmy Johns
  • Dairy Queen
  • In N Out Burger
  • Baja Fresh
  • Long John Silvers
  • Arbys

and many more...

What the fast food industry is saying about this report

  • “ ... reveals dissatisfaction with a fast-food chain's burgers was the leading reason for posting a negative opinion on fast-food chains on social media in the last 12 months.”
  • “ ... shows that the vast majority of opinions about the [fast food] industry on social media are positive.”
  • Read the press release on Marketwire.

Introductory price limited time only

one-off payment • no contract • pay by credit card

About Amplicate

Amplicate counts your opinion (and several hundred million others) to let you know what social media users think about products, companies, industries and anything else that people talk about on social media. Amplicate offers in-depth social media analytics reports on products and industries as well as a free real-time social media analytics service that tells you what's hot and what's not on social media.

Amplicate currently tracks over 190m opinions from over 35m people on social media. Everyone from CNN to the Daily Telegraph has taken advantage of its proprietary data. Amplicate has been featured in TechCrunch and other major technology publications.

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Amplicate does not endorse any opinion posted on the site. See terms of use.