Need hard data on what consumers say about the biggest banks on social media?

Social media users posted 24,140 opinions on banks in the US and Europe in 2011, which they shared 16,250,242 times.

86% of opinions posted on banks in the US and Europe on social media in 2011 were negative.

ING was the most hated bank on social media in 2011, with 98% of opinions negative.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the American and European banking industry.

The report contains 20 charts over 24 pages on 20 of the biggest global banks in the following sections...

1. Section 1 - Social media users' opinions about banks in US and Europe

   1. 1.1 General Sentiment
   2. 1.2 Comparative Sentiment
   3. 1.3 Reach of opinions on banks in US and Europe
   4. 1.4 How news and events shaped people's opinions of banks in US and Europe

2. Section 2 - Why do social media users hate or love banks in US and Europe?

   1. 2.1 Top reasons for negative opinions
   2. 2.2 Top reasons for positive opinions

3. Section 3 - Profile of Social Media Commentators

   1. 3.1 Who is talking about banks in US and Europe on social media?
   2. 3.2 Who loves banks in US and Europe?
   3. 3.3 Who hates banks in US and Europe?
   4. 3.4 When do social media users comment about banks in US and Europe?

4. Section 4 - Rankings and Results

   1. 4.1 Top 10 banks in US and Europe in 2011
   2. 4.2 Changes in public sentiment for the most talked about banks in US and Europe

5. Section 5 - Methodology

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