Need hard data on what consumers say about the biggest banks on social media?

Find it in Amplicate's new report 'Public Opinion on Banks in the US and Europe on Social Media in 2011' that tells you what consumers said about the world's biggest banks on social media in 2011, when and where they posted their opinions and why.

The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.

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Essential data from the report

Social media users posted 24,140 opinions on banks in the US and Europe in 2011, which they shared 16,250,242 times.

86% of opinions posted on banks in the US and Europe on social media in 2011 were negative.

ING was the most hated bank on social media in 2011, with 98% of opinions negative.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the American and European banking industry.

What’s in the report

The report contains 20 charts over 24 pages on 20 of the biggest global banks in the following sections...

  1. Section 1 - Social media users' opinions about banks in US and Europe

    1. 1.1 General Sentiment
    2. 1.2 Comparative Sentiment
    3. 1.3 Reach of opinions on banks in US and Europe
    4. 1.4 How news and events shaped people's opinions of banks in US and Europe

See all sections

This report is available for a limited time only at an introductory price of $199

one-off payment • no contract • pay by credit card

Banks included in this report

  • Bank of America
  • CitiGroup
  • RBS
  • Barclays
  • Santander
  • JP Morgan
  • LloydsTSB
  • HSBC
  • Deutsche Bank
  • Nordea
  • UBS
  • BBVA

What the media is saying about this report

  • “ ... highlights the overwhelming negative opinions [on banks] customers share with friends on social media platforms.”
    more

Introductory price for a limited time only

one-off payment • no contract • pay by credit card

About Amplicate

Amplicate counts your opinion (and several hundred million others) to let you know what social media users think about products, companies, industries and anything else that people talk about on social media. Amplicate offers in-depth social media analytics reports on products and industries as well as a free real-time social media analytics service that tells you what's hot and what's not on social media.

Amplicate currently tracks over 190m opinions from 35m people on social media. Everyone from CNN to the Daily Telegraph has taken advantage of its proprietary data. Amplicate has been featured in TechCrunch and other major technology publications.


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Amplicate does not endorse any opinion posted on the site. See terms of use.