Need hard data on what consumers say about luxury car brands on social media?

Social media users posted 22,618 opinions on luxury car brands in 2011, which they shared 14,213,459 times.

78% of opinions posted on luxury car brands on social media were positive in 2011.

Cadillac was the most loved luxury car brand on social media in 2011, with 94% of opinions positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of major players in the auto industry.

The report contains 20 charts over 20 pages on 10 of the leading luxury car makers in the following sections...

1. Section 1 - Social media users' opinions about luxury car brands.

   1. 1.1 General Sentiment
   2. 1.2 Comparative Sentiment
   3. 1.3 Reach of opinions on luxury car brands
   4. 1.4 How news and events shaped people's opinions of luxury car brands

2. Section 2 - Why do social media users hate or love luxury car brands?

   1. 2.1 Top reasons for negative opinions
   2. 2.2 Top reasons for positive opinions

3. Section 3 - Profile of Social Media Commentators

   1. 3.1 Who is talking about luxury car brands on social media?
   2. 3.2 Who loves luxury car brands?
   3. 3.3 Who hates luxury car brands?
   4. 3.4 When do social media users comment about luxury car brands?

4. Section 4 - Rankings and Results

   1. 4.1 Top 10 luxury car brands in 2011
   2. 4.2 Changes in public sentiment for the most talked about luxury car brands

5. Section 5 - Methodology

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