Need hard data on what consumers say about health insurance on social media?

What the media is saying about this report

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  “ [the report shows] Americans' dislike for health insurers is a trending topic... ”

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  “ [the report shows] When people take to Facebook and Twitter to talk about health plans, they're usually not saying good things... ”

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  Read the press release on Marketwire.

  No Love But Plenty of Hate for US Health Insurance on Social Media

  Report Finds Far More Hate Than Love for US Health Insurance on Social Media

  NEW YORK, NY (September 29, 2011) -- Social media users were overwhelmingly negative about US health insurance on social media in the last 12 months, with Medicare providing the one ray of light in an otherwise dark picture, according to a new social media analytics report from Amplicate.

  The report found that 70% of all opinions on social media about US health insurance (http://bit.ly/pzZAZM). were negative, with private health insurance companies, such as Aetna (AET) and Kaiser Permanente, incurring most of the hatred. Aetna was the most hated health insurance organisation over the last 12 months, with a measly 9% of comments expressing love for the health care giant.

  Love for health insurance organisations reached its nadir in January 2011 when only 15% of comments about US health insurance were positive thanks to several health insurance firms' planning premium rate rises despite the economic downturn.

  Medicare was the most loved and most talked about health insurance program in the US over the last 12 months. 43% of comments about the government program were positive thanks to a spike in positive opinions in May 2011, when the public reacted angrily to some Republicans' proposals to do away with the program that covers over 45m seniors in the US.

  Amplicate's new report 'Public Opinion on Health Insurance in the US on Social Media' (http://bit.ly/nTtdPY) reveals that, although social media users were more positive than negative about Medicare in May, fans of Medicare were far less influential than the program's detractors. The potential audience for negative opinions on Medicare in May was almost twice the size of the potential audience for positive opinions on the government program.

  Amplicate's new report is part of its new social analytics reports service. Amplicate offers in-depth social media analytics reports on every imaginable topic. Reports explain what people have been saying about a topic, when and where they're saying it and why.

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About Amplicate

Amplicate counts your opinion (and several hundred million others) to let you know what social media users think about products, companies, industries and anything else that people talk about on social media. Amplicate offers in-depth social media analytics reports on products and industries as well as a free real-time social media analytics service that tells you what's hot and what's not on social media.

Amplicate currently tracks over 190m opinions from 35m people on social media. Everyone from CNN to the Daily Telegraph has taken advantage of its proprietary data. Amplicate has been featured in TechCrunch and other major technology publications.

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