Understand what people think about Bank of America and other banks on social media

...in Amplicate's new company focus report 'Public Opinion on Bank of America and Banks in the US and Europe on Social Media in 2011' that tells you what consumers said about Bank of America and some of the world's biggest banks on social media in 2011, when and where they posted their opinions and why.

The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.

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Contact the analyst S Holland

Essential data from the report

Social media users posted 10,557 opinions on Bank of America and 24,140 opinions on banks in the US and Europe in the last 12 months, which they shared 16,250,242 times.

89% of opinions posted on Bank of America were negative

86% of opinions posted on banks in the US and Europe on social media in the last 12 months were negative.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the American and European banking industry.

What’s in the report

The report contains 29 charts over 39 pages on 20 of the biggest global banks in the following sections...

  1. Section 1 - Social media users' opinions about Bank of America

    1. 1.1 General Sentiment - Bank of America
    2. 1.2 Comparative Sentiment - Bank of America
    3. 1.3 Reach of opinions on Bank of America

See all sections

This report is available for a limited time only at an introductory price of $199

one-off payment • no contract • pay by credit card

Banks included in this report

  • Bank of America
  • CitiGroup
  • RBS
  • Barclays
  • Santander
  • JP Morgan
  • LloydsTSB
  • HSBC
  • Deutsche Bank
  • Nordea
  • UBS
  • BBVA

What the media is saying about this report

  • “ Amplicate showed that 83 per cent of all opinions on banks in the US and Europe were negative over the course of the last 12 months ”
  • “ [the report] ... demonstrates tremendous resentment against financial institutions ”
  • Read the press release on Marketwire.

About Amplicate

Amplicate counts your opinion (and several hundred million others) to let you know what social media users think about products, companies, industries and anything else that people talk about on social media. Amplicate offers in-depth social media analytics reports on products and industries as well as a free real-time social media analytics service that tells you what's hot and what's not on social media.

Amplicate currently tracks over 190m opinions from 35m people on social media. Everyone from CNN to the Daily Telegraph has taken advantage of its proprietary data. Amplicate has been featured in TechCrunch and other major technology publications.

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Amplicate does not endorse any opinion posted on the site. See terms of use.