Need hard data on what consumers say about Walmart and other supermarkets on social media?

Social media users posted 86,057 opinions on Walmart and 113,061 opinions on US supermarkets in 2011, which they shared 105,692,968 times.

57% of opinions posted on Walmart were negative in 2011

51% of opinions posted on US supermarkets on social media in 2011 were positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the supermarket industry.

The report contains 29 charts over 39 pages on 15 of the most important US supermarkets in the following sections...

1. Section 1 - Social media users' opinions about Walmart

   1. 1.1 General Sentiment - Walmart
   2. 1.2 Comparative Sentiment - Walmart
   3. 1.3 Reach of opinions on Walmart

2. Section 2 - Why do social media users hate or love Walmart

   1. 2.1 Top reasons for negative opinions
   2. 2.2 Top reasons for positive opinions

3. Section 3 - Profile of Walmart Commentators

   1. 3.1 Who is talking about Walmart on social media?
   2. 3.2 When do social media users comment about Walmart?

   Section 4 - Social media users' opinions about supermarkets

   1. 4.1 General Sentiment
   2. 4.2 Comparative Sentiment
   3. 4.3 Reach of opinions
   4. 4.4 How news and events shaped people’s opinions of supermarkets

4. Section 5 - Why do social media users hate or love supermarkets

   1. 5.1 Top reasons for negative opinions
   2. 5.2 Top reasons for positive opinions

5. Section 6 - Profile of Social Media Commentators

   1. 6.1 Who is talking about supermarkets on social media?
   2. 6.2 Who loves supermarkets?
   3. 6.3 Who hates supermarkets?
   4. 6.4 When do social media users comment about supermarkets?

6. Section 7 - Rankings and Results

   1. 7.1 Top 10 supermarkets in 2011
   2. 7.2 Changes in public sentiment for the most talked about supermarkets

7. Section 8 - Methodology

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