Need hard data on what consumers say about American Airlines and other airlines on social media?

Social media users posted 2,600 opinions on American Airlines and 33,043 opinions on US airlines in 2011, which they shared 46,959,287 times.

86% of opinions posted on American Airlines were negative in 2011

55% of opinions posted on US airlines on social media in 2011 were negative.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the US airlines industry.

The report contains 29 charts over 39 pages on 15 of the most important US airlines in the following sections...

1. Section 1 - Social media users' opinions about American Airlines

   1. 1.1 General Sentiment - American Airlines
   2. 1.2 Comparative Sentiment - American Airlines
   3. 1.3 Reach of opinions on American Airlines

2. Section 2 - Why do social media users hate or love American Airlines

   1. 2.1 Top reasons for negative opinions
   2. 2.2 Top reasons for positive opinions

3. Section 3 - Profile of American Airlines Commentators

   1. 3.1 Who is talking about American Airlines on social media?
   2. 3.2 When do social media users comment about American Airlines?

   Section 4 - Social media users' opinions about US Airlines

   1. 4.1 General Sentiment
   2. 4.2 Comparative Sentiment
   3. 4.3 Reach of opinions
   4. 4.4 How news and events shaped people’s opinions of US Airlines

4. Section 5 - Why do social media users hate or love US Airlines

   1. 5.1 Top reasons for negative opinions
   2. 5.2 Top reasons for positive opinions

5. Section 6 - Profile of Social Media Commentators

   1. 6.1 Who is talking about US airlines on social media?
   2. 6.2 Who loves US airlines?
   3. 6.3 Who hates US airlines?
   4. 6.4 When do social media users comment about US airlines?

6. Section 7 - Rankings and Results

   1. 7.1 Top 10 US airlines in 2011
   2. 7.2 Changes in public sentiment for the most talked about US airlines

7. Section 8 - Methodology

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