Need hard data on what consumers say about Starbucks and other coffee chains on social media?

Social media users posted 54,709 opinions on Subway and 317,292 opinions on fast food chains in 2011, which they shared 177,159,606 times.

83% of opinions posted on Subway were positive in 2011.

69% of opinions posted on fast food chains on social media in 2011 were positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the fast food industry.

The report contains 29 charts over 39 pages on 23 of the most important fast food chains in the following sections...

1. Section 1 - Social media users' opinions about Subway

   1. 1.1 General Sentiment - Subway
   2. 1.2 Comparative Sentiment - Subway
   3. 1.3 Reach of opinions on Subway

2. Section 2 - Why do social media users hate or love Subway

   1. 2.1 Top reasons for negative opinions
   2. 2.2 Top reasons for positive opinions

3. Section 3 - Profile of Subway Commentators

   1. 3.1 Who is talking about Subway on social media?
   2. 3.2 When do social media users comment about Subway?

   Section 4 - Social media users' opinions about fast food chains

   1. 4.1 General Sentiment
   2. 4.2 Comparative Sentiment
   3. 4.3 Reach of opinions
   4. 4.4 How news and events shaped people’s opinions of fast food chains

4. Section 5 - Why do social media users hate or love fast food chains

   1. 5.1 Top reasons for negative opinions
   2. 5.2 Top reasons for positive opinions

5. Section 6 - Profile of Social Media Commentators

   1. 6.1 Who is talking about fast food chains on social media?
   2. 6.2 Who loves fast food chains?
   3. 6.3 Who hates fast food chains?
   4. 6.4 When do social media users comment about fast food chains?

6. Section 7 - Rankings and Results

   1. 7.1 Top 10 fast food chains in 2011
   2. 7.2 Changes in public sentiment for the most talked about fast food chains

7. Section 8 - Methodology

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