Need hard data on what consumers say about Groupon and other deal sites on social media?

Social media users posted 10,797 opinions on Groupon and 17,532 opinions on deal websites in 2011, which they shared 22,715,353 times.

76% of opinions posted on Groupon were positive in 2011.

82% of opinions posted on deal websites on social media in 2011 were positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the daily deal industry.

The report contains 29 charts over 39 pages on 27 of the most important deal websites in the following sections...

1. Section 1 - Social media users' opinions about Groupon

   1. 1.1 General Sentiment - Groupon
   2. 1.2 Comparative Sentiment - Groupon
   3. 1.3 Reach of opinions on Groupon

2. Section 2 - Why do social media users hate or love Groupon?

   1. 2.1 Top reasons for negative opinions
   2. 2.2 Top reasons for positive opinions

3. Section 3 - Profile of Groupon Commentators

   1. 3.1 Who is talking about Groupon on social media?
   2. 3.2 When do social media users comment about Groupon?

   Section 4 - Social media users' opinions about deal websites

   1. 4.1 General Sentiment
   2. 4.2 Comparative Sentiment
   3. 4.3 Reach of opinions
   4. 4.4 How news and events shaped people’s opinions of deal websites

4. Section 5 - Why do social media users hate or love deal websites?

   1. 5.1 Top reasons for negative opinions
   2. 5.2 Top reasons for positive opinions

5. Section 6 - Profile of Social Media Commentators

   1. 6.1 Who is talking about deal websites on social media?
   2. 6.2 Who loves deal websites?
   3. 6.3 Who hates deal websites?
   4. 6.4 When do social media users comment about deal websites?

6. Section 7 - Rankings and Results

   1. 7.1 Top 10 deal websites in 2011
   2. 7.2 Changes in public sentiment for the most talked about deal websites

7. Section 8 - Methodology

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