What are consumers saying about popular beer brands on social media?

Social media users posted 15,746 opinions on popular beer brands in the last 12 months, which they shared 12,364,070 times.

77% of opinions posted on popular beer brands on social media were positive in the last 12 months.

Guinness was the most loved beer brand on social media in the last 12 months, with 82% of opinions positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of major players in the brewing industry.

The report contains 20 charts over 24 pages on 15 of the leading beer brands in the following sections...

1. Section 1 - Social media users' opinions about popular beer brands.

   1. 1.1 General Sentiment
   2. 1.2 Comparative Sentiment
   3. 1.3 Reach of opinions on popular beer brands
   4. 1.4 How news and events shaped people's opinions of popular beer brands

2. Section 2 - Why do social media users hate or love popular beer brands?

   1. 2.1 Top 5 reasons for negative opinions
   2. 2.2 Top 5 reasons for positive opinions

3. Section 3 - Profile of Social Media Commentators

   1. 3.1 Who is talking about popular beer brands on social media?
   2. 3.2 Who loves popular beer brands?
   3. 3.3 Who hates popular beer brands?
   4. 3.4 When do social media users comment about popular beer brands?

4. Section 4 - Rankings and Results

   1. 4.1 Top 10 beer brands in 2011
   2. 4.2 Changes in public sentiment for the most talked about beer brands

5. Section 5 - Methodology

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