The report contains 20 charts over 24 pages on 15 of the leading US coffee chains in the following sections...
Section 1 - Social media users' opinions about coffee chains.
- 1.1 General Sentiment
- 1.2 Comparative Sentiment
- 1.3 Reach of opinions on coffee chains
- 1.4 How news and events shaped people's opinions of coffee chains
Section 2 - Why do social media users hate or love coffee chains?
- 2.1 Top reasons for negative opinions
- 2.2 Top reasons for positive opinions
Section 3 - Profile of Social Media Commentators
- 3.1 Who is talking about coffee chains on social media?
- 3.2 Who loves coffee chains?
- 3.3 Who hates coffee chains?
- 3.4 When do social media users comment about coffee chains?
Section 4 - Rankings and Results
- 4.1 Top 10 coffee chains in 2011
- 4.2 Changes in public sentiment for the most talked about coffee chains
Section 5 - Methodology
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