What are consumers saying about coffee chains on social media?

Social media users posted 91,621 opinions on US coffee chains in 2011, which they shared 48,777,414 times.

88% of opinions posted on US coffee chains on social media were positive in 2011.

Starbucks was the most loved coffee chain on social media in 2011, with 90% of opinions positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of major players in the retail coffee industry.

The report contains 20 charts over 24 pages on 15 of the leading US coffee chains in the following sections...

1. Section 1 - Social media users' opinions about coffee chains.

   1. 1.1 General Sentiment
   2. 1.2 Comparative Sentiment
   3. 1.3 Reach of opinions on coffee chains
   4. 1.4 How news and events shaped people's opinions of coffee chains

2. Section 2 - Why do social media users hate or love coffee chains?

   1. 2.1 Top reasons for negative opinions
   2. 2.2 Top reasons for positive opinions

3. Section 3 - Profile of Social Media Commentators

   1. 3.1 Who is talking about coffee chains on social media?
   2. 3.2 Who loves coffee chains?
   3. 3.3 Who hates coffee chains?
   4. 3.4 When do social media users comment about coffee chains?

4. Section 4 - Rankings and Results

   1. 4.1 Top 10 coffee chains in 2011
   2. 4.2 Changes in public sentiment for the most talked about coffee chains

5. Section 5 - Methodology

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