Need hard data on what consumers say about Starbucks and other coffee chains on social media?

Social media users posted 80,083 opinions on Starbucks and 91,621 opinions on coffee chains in 2011, which they shared 48,777,414 times.

90% of opinions posted on Starbucks were positive in 2011.

88% of opinions posted on coffee chains on social media in 2011 were positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the retail coffee industry.

The report contains 21 charts over 35 pages on 14 of the most important coffee chains in the following sections...

1. Section 1 - Social media users' opinions about Starbucks

   1. 1.1 General Sentiment - Starbucks
   2. 1.2 Comparative Sentiment - Starbucks
   3. 1.3 Reach of opinions on Starbucks

2. Section 2 - Why do social media users hate or love Starbucks

   1. 2.1 Top reasons for negative opinions
   2. 2.2 Top reasons for positive opinions

3. Section 3 - Profile of Starbucks Commentators

   1. 3.1 Who is talking about Starbucks on social media?
   2. 3.2 When do social media users comment about Starbucks?

   Section 4 - Social media users' opinions about coffee chains

   1. 4.1 General Sentiment
   2. 4.2 Comparative Sentiment
   3. 4.3 Reach of opinions
   4. 4.4 How news and events shaped people’s opinions of coffee chains

4. Section 5 - Why do social media users hate or love coffee chains

   1. 5.1 Top reasons for negative opinions
   2. 5.2 Top reasons for positive opinions

5. Section 6 - Profile of Social Media Commentators

   1. 6.1 Who is talking about coffee chains on social media?
   2. 6.2 Who loves coffee chains?
   3. 6.3 Who hates coffee chains?
   4. 6.4 When do social media users comment about coffee chains?

6. Section 7 - Rankings and Results

   1. 7.1 Top 10 coffee chains in 2011
   2. 7.2 Changes in public sentiment for the most talked about coffee chains

7. Section 8 - Methodology

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